To survive, corporations must respond effectively to their customers’ needs. When serving customers, corporations require an integrated process, typically supported by IT systems. However, some companies already have established processes before implementing IT systems.
Another challenge is that companies often have legacy systems or old IT platforms that need to be replaced with new technology platforms to meet business needs. Yet, these new platforms may not be easily integrated with the legacy systems, leading to the continued operation of disintegrated IT systems.
These companies may also maintain redundant IT systems that cannot communicate with each other, making it difficult to manage them due to the complexity of these disintegrated systems. Despite these challenges, companies must continuously initiate integration initiatives to ensure their survival and competitiveness in the global market. Leaving disintegrated IT systems in place can damage a company’s corporate image and lead to customer dissatisfaction.
Corporations that operate using high-tech solutions, particularly those that have determined internet services as their core business, should prioritize IT system integration. However, my experience with Spark, a company that provides internet services in New Zealand, revealed a different reality.
Although Spark’s primary business is internet services, it struggles with integrating its systems. I encountered this issue when I complained about my broadband connection using the Spark Chat. I had already contacted the Spark Call Center, and they had logged in my case. However, when I wanted to check the follow-up of my complaint using the Spark Chat, I asked the operator if there was a record of my complaint.
Unfortunately, the operator informed me that he couldn’t access the records because he lacked access to the other systems. In reality, the primary responsibility of Spark Chat’s operator is to record complaints and request other Spark employees to contact customers through the Spark Call Center.
If we’ve already shared our issues with Spark Chat, the person who contacts us from the Spark Call Center will ask us to tell them the problem again because they don’t have access to the records in the Spark Chat conversation.
I believe that if Spark wants to maintain its business, it needs to integrate its systems, particularly those that have direct contact or interaction with customers, such as its complaint management systems. By integrating the systems in Spark Chat, the Spark Call Center, and other systems within Spark, they can serve customers better, efficiently, and effectively.
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